5 things to avoid when surveying customers
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- 27 Aug, 2019
One of the best choices to get feedback from your customers is surveying them. It can let you know what are your fails and how you can be better while you can also know what they really like about your company. But to get the results you need, you probably expect that you need first to make the experience better for customers.
So here are the top 5 things to avoid while surveying customers for better surveys.
1.Make users feel appreciated
If you don't make users feel that they will be appreciated or rewarded before taking the survey, then many of them are going to think that it is useless and just waste of time.
Let them know their comments improve the brand in a direct way or reward them with discounts or coupons as soon as they finish the survey while keeping that clear before they start it.
2.Avoid confusing questions
If you add questions that are not precise to your survey then either customers are going to get frustrated or will give you inaccurate answers that will have negative effects on your results.
Before publishing your survey you need to make sure it is clear and ready to understand while you should also ensure not any question has two meanings.
3.Don't ignore free responses
It is very important to leave a free space for users to add any missing points they have to the survey and your questions don't cover. By this way you ensure that if a user has more to tell he will have a space to write what is in his mind and this can be very useful for you.
4.Time it right
Timing is one of the most critical factors of the success of your survey. If you choose the right time to send customers surveys then your are going to get the maximum number of responses.
You can make the survey after the purchase with suitable time so that the customer hasn't forgot the thing he bought or the experience with your company. Two day after the purchase is considered to be ideal timing.
Sending surveys too frequently should also be avoided as people may get frustrated or just, as simple as it is, unsubscribe from your newsletter and never receive neither surveys nor promotions or suggestions in the future.
5.Avoid long surveys